Building a Blog: Bad News First

Building a Blog: Bad News First

Starting a blog these days is easy, there are tons of tools that will take words and pictures and help you put them on the internet, where we hope someone will find them useful.

Unfortunately, Google owns the web, which means we're all dancing to Google's tune; which means making sure web pages have all of the data, organization and optimizations that Google demands. Fast sites with full schema and other critical data provide in formats to make sites appear and stand out in search results.

The ideas behind the press of Web Vitals and Page Speed aren't inherently bad, but they are changing the barrier to entry,  mixed with new privacy pressures the avenues to success on the web are shrinking.

For the moment we'll start by identifying everything someone needs to get a site up and running that will keep the all powerful Google Search Console satisfied.

  1. Engaging and well structured content, that answers a search query effectively.
  2. Schema markup to "tell Google" what is most important on a page.
  3. Fast page loads that meet Web Vitals rules before fall 0f 2020.

But if you're trying to make a business of your blog, you might also need:

  1. Newsletter subscriptions
  2. Social media sharing support
  4. Site Analytics
  5. Some way to make money, (ads, sponsor content, membership, etc)

Unfortunately, these two lists often directly conflict with each other, particularly when prioritizing page speed. Very quickly the to do list for a well optimized blog or online publication has gotten very long. But. surely someone has created a simple, out of the box platform that solves this myriad of issues.


Are there platforms that make publishing on the web easy, absolutely, probably hundreds of them. Is there a platform that is relatively easy to get started with, supports a myriad of content schema types, is able to be fully optimized for search, page speed and Web Vitals, while being easy to get started with and maybe even operate from your phone? Nope!

I have been working in and around web publishing for my entire career. Most of that time was spent creating custom sites on top of WordPress. I am not a WordPress fan, frankly its entire real value is wrapped in its flexibility.

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